TikTok is currently ranked as the #1 most downloaded app on the Apple App Store. Because of its power of viral and trendy videos, it is also one of the best social media channels for Influencer Marketing. Short videos on TikTok are generated by a younger generation in comparison to Instagram or YouTube.
If you listened to music on YouTube over the past years, it's inevitable that you've encountered a lo-fi hip-hop. The numerous channels that created them have become sensations, raking in thousands of listeners and carving out a loyal fanbase who turn to the tracks and mixes for soothing background music as they work or study.