Welcome to RICE AND SOYA

We are the internet culture

Rice and Soya is a dynamic media powerhouse. We specialize in short-form content, creator-led brands, social media management and distribution. But we're more than just a media powerhouse – we're trailblazers in the ever-evolving digital landscape. Join us on our journey as we redefine the possibilities of the digital age.
Our creator-led brands

With a combined reach of more than 3 million views per month!

Our creator-led brands specialize in crafting irresistible hooked videos for the Dutch and Belgian markets. With their keen understanding of local tastes, they deliver gripping narratives that keep audiences engaged from start to finish. Experience the power of storytelling firsthand as we bring your brand to life!

Creator-Led Brands: The Disruptive Future of Marketing 🚀

The creator economy is thriving, with creator-led brands leading the charge. Rooted in authenticity, trust, and deep connections with their audiences, these brands foster unparalleled engagement and loyalty. In today’s fiercely competitive landscape, this bond is crucial for achieving lasting success.

A few characteristics that creator brands have in common

  1. They value more organic content and usually excel at it.
  2. Marketing tends to be decentralized, collaborating with other creators to promote and distribute their commercial content and POV. 
  3. They’re focused on being relatable (a friend), not aspirational (a leader).
  4. Prioritize connection over excellence.
  5. Their communication is interactive, not one-directional.
  6. Video is their by-default communication medium, not design or text.
  7. Less about why they do things, and more about who is behind them. 

The reason why creator brands are so powerful is because it’s way more complicated to grow a loyal audience than it is to launch a product.

Authenticity and trust are key:🔑

Creator-led brands thrive due to their foundation of authenticity and trust. Through genuine connections, creators engage their audiences on a personal level, fostering a sense of genuine interaction.

Direct engagement with the community:🤝

Creator-led brands excel by directly engaging with their communities. Utilizing social media and diverse platforms, creators forge connections with their followers, addressing inquiries and soliciting feedback on their offerings. This hands-on approach empowers creators to cultivate robust customer relationships and foster a communal atmosphere around their brands.

Our creator-led brands

Featured

Cases

Product placement

Kinder

Client

Kinder Global

Reach

+2.5M

With The Italian Dutchies we have made three videos for Kinder Global in which we featured some Kinder products in our videos. These videos generated more than 2.5 million views within a few days.

PRODUCT PLACEMENT

Stanley

Client

Stanley

Reach

+600K

With the Italian Dutchies we have made two videos for the Stanley Cup in which we introduced the Stanley Cup in the Netherlands. The videos generated more than 500k views within days.

Collaboration

Moco Museum Amsterdam

Client

Moco Museum

Reach

+10K

We set up a bartel deal between The italian Dutchies and Moco Museum Amsterdam in which we were allowed to visit the museum with the family in exchange for photo and video content.

Total Happy Clients
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TOTAL VIDEO VIEWS
0 M+
MONTHLY ACCOUNTS REACHED
0 M+
MONTHLY VIDEO VIEWS
0 M+
OUR SERVICES

But we go further

Want your brand to stand out on social media? We create viral content on a monthly subscription that captivates and engages your audience. From eye-catching visuals to share-worthy posts, we tailor our strategies to make your own social media channels buzz with activity. Let’s turn your brand into a social media sensation!

Short-form Content Production

Photo and video crews to level up your video's, campaigns or activations for your own social media channels. Our in-house team is ready to roll.

Content Distribution

We help you distribute the content in a targeted manner. We are active on every popular video and audio platform in the digital realm.

Podcast and Content Studio

Our podcasting and photo studio provides a versatile and creative space equipped with state-of-the-art technology for your content.

About us

Since 2018, we have been revolutionizing the digital landscape with viral content that resonates. We are a team of creative visionaries and execution experts, dedicated to crafting engaging, share-worthy content for the young and the restless.

From Concept to Viral Hit!

We don’t just follow trends – we set them. Our dynamic team is with you every step of the way, from brainstorming groundbreaking ideas to flawlessly executing them. We know what makes content go viral, and we leverage that knowledge to boost your brand’s visibility and impact.

Why Choose Us?

  • Innovative Ideas: We generate fresh, attention-grabbing concepts tailored to your brand.
  • Seamless Execution: Our expert team ensures your content is polished and powerful.
  • Proven Success: With a track record of viral hits, we know how to captivate your audience.

Let’s make your brand go viral!

Ready to enter a new era?

Let’s hit a video conference call or grab a coffee.